Lauren White
INSIGHT | CREATIVITY | EXPERIENCE
Two Truths and a Lie.
- Anyone can bash out copy
- Stories help us make sense of the world
- Bad grammar is easier to spot than good grammar.
Copy needs to be interesting. Content needs to cut-through.
I can do that for you. Hi, I'm Lauren.
Let's get aquainted.
After two decades rising through the ranks to lead a digital engagement agency, I’ve written it all. Almost.
Everything from email journeys that increase retention rates to social ads that sell, business policies that pop in the company tone of voice to campaign actions that drive change have come from my brain to others' via words on a screen. Pretty cool when you think about it!
I’m also a Mental Health and Welbeing Trainer and Coach, and volunteer in my community. I just love a bit of communication!
My people-focussed background means I’m able to get to the core of what’s needed quickly and thoroughly. I do that by using audience insight and behavioural science married with creativity and pace, to get things done right (and right on time).
If you need a creative copywriter, you need me.
You'll also find me eating cake, chilling with my cats, pootling around my allotment, exploring nature and getting excited by rewilding. But not necessarily all at once.
Lastly, in case it's your sort of thing, I graduated with a First Class BA (Hons) in Film & Journalism in 2007 and completed training with The Creative Copywriter Academy in 2023 (with plenty of writing in between).
Putting (my) face to (my) name.
Clients
A snapshot of some of the fabulous brands I've delivered outstanding work for.
Lauren got to grips with each brand's tone almost immediately, and delivered a high-quality end result that was exactly what we were looking for. Brilliant copywriter, I'd absolutely book her again.
George, Greene King
Fancy a cuppa?
Let's have a chat about how I can
help you with your project.
2024