Sightsavers had a niche brief for their social spend. They wanted to reach Ultra High Net Worth Individuals (UHNWIs) and contributory decision makers. In America.

Over the course of around six months, alongside a team of paid media specialists, I worked with the team to deliver social ads testing different theories and methods.

Such as:

• areas of Sightsavers work that would most resonate
• types of language that worked best (this was different in different phases, e.g. awareness building to action taking)
• platforms that performed best for the objectives
• layered journeys across social and web landing pages.

Results included downloads of a bespoke support package PDF and new inbound contacts.