You can pretend that quizzes aren't cool all you like, but the stats say you still do them. Especially nostalgic ones that give you a personality type at the end (remember the glory days of doing them in magazines repeatedly until you got the answer you wanted? I do!).

Klarna is a disruptor brand - but takes its responsibility as a financial provider seriously. One thing Klarna doesn't do is stuffy content, even when it’s serious. A campaign around your shopping style delivered useful hints, tips, and support while keeping things light and enjoyable.

The Whooo are ya? quiz even got a makeover for the festive period, becoming Whooo are yule?, with new questions and personas to-boot.

Unique site visits, quiz completions, and social shares all went beyond expectation, driven by organic social and email.