Working to Greene King’s spec, I’ve delved into numerous things across a broad range of areas. Geographically and topically!

Briefs varied from core site information (for example, ‘lunch near me’ or ‘dog-friendly pubs’ information) to main brand blog posts (including ‘Veganuary’, ‘Boxing Day football fixtures’) and pub and location planning (such as ‘pubs in Harrogate’, ‘planning a visit to the Peak District’).

All included meta titles and meta descriptions.

As part of the SEO brief, I also wrote several hundred venue descriptions for pub landing pages. If something is too tiresome or time consuming for the inhouse team to tackle - I can take it on with gusto!