With around 3,000 pubs and nine different brands, Greene King has a whole lot of CRM to do week-to-week.

Some brands are punny, some focus on heritage, others on value. They all have serving the customer and the community at the top of their to-do list. I’ve written across them all. Offers and merchant deals, special events, menu changes, and more.

Subject lines that score opens were also part of the brief.